Professional coach, business coach, life coach, executive coach,
success coach — which one is for me? A coach is trained
to work on personal and professional/business goals so whatever
your dreams, a coach can help you get there. The line between
personal and business life is often blurry, what happens in
one area of our lives affects the other; Coaching is a way to
gain clarity and focus in both, so that growth and progress
can be made. Whatever the title of coach, a qualified coach
should be able to coach you in all areas.
Coaching Definitions:
Professional Coaching is an ongoing professional relationship
that helps people produce extraordinary results in their lives,
careers, businesses or organizations. Through the process
of coaching, clients deepen their learning, improve their
performance, and enhance their quality of life. — International
Coach Federation
Business Coaching see
Worldwide
Association of Business Coaches (WABC)
"Coaching helps people identify where they're at, what
they want, and how to get there so they achieve the results
they want and more." — Norma Reid
About Coaching
Coaching is a relatively new industry that started in the
United States in the 1980s and has spread world-wide. It has
become very popular because it works. A 2001
Manchester study of 100 executives from Fortune1000 companies
found that the average ROI (return on investment) was 5.7
times the initial investment in a typical executive coaching
assignment. The study found the benefits to companies that
provided coaching to executives were improvements in:
- Productivity (reported by 53% of executives)
- Quality (48%)
- Organizational strength (48%)
- Customer service (39%)
- Reducing customer complaints (34%)
- Retaining executives who received coaching (32%)
- Cost reductions (23%)
- Bottom-line profitability (22%)
- Working relationships with direct reports (reported by
77% of executives)
- Working relationships with immediate supervisors (71%)
- Teamwork (67%)
- Working relationships with peers (63%)
- Job satisfaction (61%)
- Conflict reduction (52%)
- Organizational commitment (44%)
- Working relationships with clients (37%)
| According to an International
Coach Federation survey, clients typically seek help with
time management (81%); career guidance (74%) and business
advice (74%). The benefits extend to self-awareness (68%);
smarter goal setting (62%); a more balanced life (62%);
reduced stress levels (57%); and more self-confidence
(52%). |
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Other studies reported:
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MetrixGlobal, LLC a Fortune 500 telecommunications
firm reported a ROI of 529% based on survey of 43 leadership
development participants. They also found the financial
benefits from increased retention raised the overall ROI
to 788%. |
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The Xerox Corporation showed that in the absence
of follow-up coaching 87% of the skills change brought
about by the training program was lost. However good
skills' training is in the classroom, most of its effectiveness
is lost without follow-up coaching. For example: Most
sales people try out the new skills for a few calls, find
that they feel awkward and the new method isn't bringing
instant results, so they go back to their old ways. |
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"Coaching is the only cost-effective way to
reinforce new behaviours and skills until a learner is
through the dangerous results dip. Once through the
dip, when the new skills bring results, they will become
self-reinforcing." — Training and Development
Journal. |
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